Thursday, July 17, 2008

PETA and publicity

Slightly interesting article in the SMH today entitled: Why does a pro-vegetarian organisation treat women like meat?

It doesn't say anything that hasn't been discussed ad infinitum in the veg* world, but it is interesting to see it mainstream.

For veg*s the idea of meat has long been associated with sexuality - see the work of Carol Adams - The Sexual Politics of Meat: A Feminist-Vegetarian Critical Theory
and Pornography of meat

Adams' work is very well worth reading by all, whatever your dietary practice.

That we have PETA which has used sex to sell vegetarianism extremely successfully in the US and to some extent over here in Australia as well as its Veg* feminist antithesis is not surprising. Veg*s counter to popular opinion rarely agree about anything apart from not killing and eating animals. There are so many routes and causes for veg*ism that there will never be a single unified voice or approach to promoting the diet.

Whilst I think PETA's approach in this instance is shallow I understand its usage, it is trying to get through to the most venal and degraded type of people there are in the world - those that would eat at KFC (the target for the current campaign).
PETA will use any means, because they see, as do other Veg*s, that the most unspeakable crimes are being committed a hundred million times a day and stopping even a fraction of that should be done - by any means necessary. In the face of the daily torture and slaughter that goes on silence is complicity, silence is violence. You may write or speak against it, you may carry out direct actions against it, or you may even take your clothes off - I would not speak against any action.

I did actually write a piece on nudity/naturism and vegetarianism and the long term links between the two, but it is hard to find as it was published in a print naturist publication (gosh they even paid for it, which a veg* journal aint seemingly ever going to do). So outside of PETA's methodology I can see a long historical precedent.

No comments: